Bryr clogs walk the line between clunky and cool

Clogs are having a moment. Embodying the perfect balance between quirky and nonchalant, the wooden soles move seamlessly between summer and winter and can be dressed up for a night out or worn with goofy socks for a coffee run. Enter the local answer to the craze: Bryr clogs, a San Francisco brand founded and designed by British-born Isobel Schofield.

Sold online and at a tiny Dogpatch studio, Bryr (Swedish for “caring”) styles have made quite the name for themselves among local trendsetters since relaunching a year ao, with a beautiful Instagram account. Made out of lightweight linen, wood and U.S.-sourced leather, the clogs are versatile enough for San Francisco’s microclimates. Seemingly endless made-to-order customization possibilities — two heel lengths and five sandal-toe versions, and more than 40 shades of leather — await the creative customer. The dominant hues are relaxed tans and sophisticated grays, and every seasonal option joins the larger style pool.

For spring 2016, there is an urban lace-up clog and touches of “very fresh and modern” ponyskin. “I think that San Francisco‘s unique because of that coming together of cosmopolitan and rural life,” says Schofield, who previously lived in New York City and worked for American Eagle and Splendid. “Bryr is the West Coast clog: laid-back, earthy, not so ‘downtown,’ inspired by living in a city while being close to the rugged coastline of Northern California.” Prices range from $246-$278.


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